IWantThat
The universe is taking shape
Build something ↗

✦The full universe opens 01·01·27

We don’t just build websites.We build universes.

Original projects, useful products, surprising services and digital experiences that people can actually feel.

Work with the studio now↗
Feel it as
A visitor entering a colourful portal filled with creative worlds
UNIVERSE SIGNAL78%
ENTER CURIOUS
Useful ↗
Unexpected ✦
Scroll to explore↓
Until the universe opens01·01·27
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●Already open: websites, ideas, pilots & partnerships

✦A universe sampler

Four doors. One creative company.

Don’t read a catalogue. Open a door and get a glimpse of how IWantThat turns curiosity into something real.

UNIVERSE DOOR

Original projects

Ideas with their own world

From playful city memories to new ways of meeting, learning, travelling and celebrating.

FestiveDays · EntertainJe · SocietyShift

The complete domain universeBe Surprised!

✦Spin the universe

Where should curiosity take you?

Eight very different worlds. Give the orbit a spin and let chance choose your first IWantThat rabbit hole.

▦ArcadeSpace
✺TasteBud
✦FestiveDays
◒Becoming
⌁BitsBites
✓ToolsToday
★EntertainJe
♥YourLastWish
UNIVERSE SIGNAL
▦

THE ORBIT CHOSE

ArcadeSpace

Turn waiting, working and wandering into play.
Gentle orbit

✦The universe mixer

Mix a feeling into an idea.

This is the IWantThat method in miniature: start with how something should feel, decide what it should do, then give it a form.

How should it feel?
What should it do?
What should it become?

✦Tiny creative experiments

Make one curious little thing.

Four miniature tools for generating, naming, drawing and sharing what should exist next.

TINY IDEA GENERATOR

Press once. Receive one oddly specific idea.

YOUR UNIVERSE NAME

The Warm Oddity Lab

PERSONAL CONSTELLATION

Place five stars.

WHAT SHOULD EXIST?

“I wish there was a…”

✦Portal Playground

Don’t choose a project. Play until one chooses you.

Match, scratch, launch, duel or spin. Every experiment reveals a different way into the IWantThat universe.

COSMIC TINDER

Swipe for the world that feels like yours.

Left means “not today”. Right means “take me there”. Buttons, touch and mouse all work.

◉1 / 6

FeelTech

Responsive rooms, haptics and experiences you can physically feel.

✦Sound & Motion Lab

Let the universe respond to more than clicks.

Sound never starts automatically. Choose one listening mode, or explicitly enable mobile motion when you want to tilt and shake.

SOUND MODES

The universe is silent.

SILENT DISCO

Choose how the universe should listen.

MOBILE MOTION

Shake to surprise. Tilt to bend the portals.

On a compatible phone, motion begins only after you press the permission button. Mouse movement remains the desktop alternative.

Tilt and shake are waiting for permission.

✦Shared Night Sky · local edition

Leave a star on this device.

Add a word to the sky. It is stored only in this browser, never uploaded and never visible to strangers.

YOUR DEVICE, YOUR SKY

Your local sky is still empty.

Tap a position, write one short word and send it into your own night sky.

LocalStorage only · no account · no database · no public submission

✦15-second mini game

Catch the sparks before they escape.

Ideas appear everywhere. The trick is noticing them — and doing something before they disappear.

0/7 SPARKS15 SEC
IDEA RADARIDLE
✦

7 sparks · 15 seconds
Mouse, touch or keyboard

✦Open before launch

The universe opens later. The studio is open now.

You don’t have to wait until 2027. Hire IWantThat to make one part of your business more useful, memorable or alive.

✦01·01·27 · THE FULL UNIVERSE

Come for one idea. Leave wanting the whole universe.

Projects, products, services, pilots, experiments and a few things that make no sense until you try them.

Become a founding visitor ↗
FULL LAUNCH01·01·27

THIS WAS ONLY THE FIRST DOOR

Full universe launches 01·01·27.